Alliant Marketing Solutions

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 LaunchSquad - HOW

LaunchSquad has served more than 100 companies across many different industries, including business services, consumer technology, software, healthcare, information security, network infrastructure, new media, online marketing, wireless and telecom, and financial services. We've worked with companies at all stages and sizes to deliver award-winning PR programs.

LaunchSquad takes a handcrafted approach to PR, working with each of our clients to build a customized program to achieve the specific objectives required. From new product and company launches, to creating sharp positioning platforms, to developing trusted, long-term media relationships, we do "whatever it takes" to help our clients make a name for themselves, grow their businesses and become market leaders.

We focus on three main service areas: story development, PR strategy and communications activities. Compelling stories are at the heart of everything we do, and we take great care to craft fresh stories that people can really sink their teeth into and get jazzed about.

Strategy can mean different things to different people. At LaunchSquad, it's about creativity, taking risks, and constantly looking for new ways to communicate our clients' stories. Every company is in a different situation with unique variables related to market opportunities, competition, time and place, and key assets. There's no one magic formula or set of processes that leads to great PR results. It takes a deep knowledge of the media environment and what makes it tick, building a compelling narrative, and recognizing how to spend PR assets to generate maximum results in the shortest time possible.

LaunchSquad's team of 45 professionals works with companies all across the country. The firm is based in San Francisco and has offices in New York City and Boston.